The first holistic solution to women’s wellness and insurance needs

HONG KONG, March 11, 2022 /PRNewswire/ — Women make 80% of healthcare purchasing decisions. Yet too few insurance solutions focus on their specific needs. Moreover, when it comes to women’s health, available resources and information are often lacking or difficult to access.

Alea, where most of the team members are women, is on a mission to change that. As one of that of Hong Kong leading health and life insurance brokers – with a strong focus on wellness, Alea has created Alea for women: a new platform by women for women, to help them take charge of their mental & physical health.

“We are improving the way insurance is generally perceived and bringing something totally different to consumers, by offering unbiased information, ongoing education, expert health and wellness knowledge and information about their health care options,” says Amelie Dionne-Charest, Co-founder of Alea. “We believe that knowledge is power. We help people better understand their health, and insurance is an essential part of their well-being, too.”

As part of this unique women-focused offering, Alea helps women find the right insurance for themselves and their loved ones, at the best price – from health insurance to critical illness and life insurance options – by comparing more than 100 insurance plans from 25 well-known players.

Plus, Alea customers join a unique and caring community with wellness content and exclusive webinars with top healthcare professionals, on important topics like maternity care, annual health checkups , fertility support, mental wellness, parenting, cancer prevention and treatment, general medical coverage and Suite.

By focusing on health prevention and shifting the traditional model from cure to care, Alea helps people feel more empowered, protected and have peace of mind.

All new Alea customers receive access to informative members-only events and exclusive interviews with top healthcare professionals, plus a wide range of special benefits from health, wellness brands. being and lifestyle.

Finally, in line with its ongoing commitment to women’s well-being, for each new insurance plan with Alea, a portion of the proceeds are donated to the Karen Leung Foundation (KLF), a charity that raises awareness and support for breast cancer. cervix.

About Random

Alea is reinventing the health and life insurance experience by offering choice, unbiased advice, simplicity and a commitment to well-being – for individuals, families and groups.

Every day, Alea helps people gain peace of mind and understand their options, comparing over 100 insurance options from 25 insurers to find the right plan with care and exceptional service.

Alea’s mission is to help you take control of your health, so you can live a better, longer life.

For more information, visit

*Alea brokerage services are operated by Alea Insurance Ltd., Insurance Brokerage Company License No. FB1417.

For more details, please contact:

Alea Marketing and Public Relations Department

Tel: +852 2606 2668



Donald E. Patel