Artificial Intelligence: Global Research Reveals Relationship Between Knowledge and Feeling

Artificial intelligence (AI) has become part of our daily existence, although it is still a reality far removed from that portrayed in sci-fi movies where robots aim to extinguish the human species. A new YouGov The white paper that looks at consumer sentiment around AI shows that there is a correlation between knowledge about AI and sentiment about its benefits to society.

The data we have collected allow us to observe the relationship between self-proclaimed knowledge and feeling. We looked at the statement “I am very knowledgeable about this and the opportunities it offers us” and analyzed it against statements related to impact on society. The data suggests that more knowledge can elicit more favorable sentiment (or are at least related) and less knowledge can elicit negative belief systems. This suggests the need for greater education as a society.

Consumers in Britain are less likely to be knowledgeable about AI (7%), less likely to think it will have a positive impact on society (15%), and more likely to think it will have a negative impact (33%).

Overall, only 10% of global consumers say they are very knowledgeable about AI and the possibilities it offers to society. Respondents are split on whether it has a more positive (23%) or negative (23%) impact on society, while 40% say it has an equally positive and negative impact and 15% say they are not sure.

Private and public institutions should strive to better articulate the security of AI and automation, while explaining to everyday consumers how this will benefit their lives.

Donald E. Patel