Asseco Business Solutions Named a 2021 Technology Leader in Quadrant Knowledge Solutions’ SPARK Matrix for Retail Execution Platform, 2021

MIDDLETON, Mass., February 1, 2022 /PRNewswire/ — Quadrant Knowledge Solutions announced today that it has named Asseco Business Solutions a 2021 Technology Leader in the SPARK Matrix analysis of the global Retail Execution Platform (REP) market.

Quadrant Knowledge Solutions’ SPARK™ Matrix includes in-depth analysis of global REP market dynamics, key trends, vendor landscape and competitive positioning. The study provides competitive analysis and ranking of leading REP vendors in the form of its SPARK™ Matrix, providing strategic insights for users to assess various vendors’ capabilities, competitive differentiation, and market position.

A Retail Execution Platform (REP) enables retail organizations to effectively plan and execute in-store retail strategies. The platform also allows retailers to assess the overall execution of their strategies and make potential improvements to maximize profitability. In addition to increasing store sales, the platform helps organizations unlock new ways to maximize revenue to maintain a competitive edge.

Another factor determining the adoption of REP platforms is sales in physical stores. Even though e-commerce is on the rise, retail sales in physical stores still account for a large portion of total sales. Consequently, many retail organizations are gearing up to adopt mobile, artificial intelligence, machine learning, and in-store IoT technologies, such as retail fulfillment platforms, to monitor constantly the points of contact with customers, potential sales and SKUs.

Additionally, the COVID-19 pandemic has wreaked havoc on the supply chain and retail sector. Organizations find planning, collaborating, and gaining visibility extremely challenging in this ever-changing environment. Likewise, organizations face challenges in managing multi-level operations, inventory, transactional and operational risks. Therefore, many users are looking for a single network platform that can help them communicate, collaborate, design unified plans, manage and monitor operational process and workflows, exchange data with a single source of truth, a multi-system integration and provide end-to-end transparency to mitigate operational risk.

Asseco Business Solutions is a business solutions provider. The Company provides a SaaS-based, mobile-native, and AI-powered FMCG omnichannel retail execution (REP) platform. The platform supports a diverse range of solution areas, including pre-sales, van sales, merchandising, perfect store, web, retail business optimization and 3. Asseco’s Mobile Touch platform enables organizations to seamlessly assist in the planning, execution and management of real-time field sales and the pursuit of sales targets. The platform offers native customer experience mapping features such as augmented reality, retail activity optimization, image recognition, and the perfect store. Additionally, native custom solutions for Android and iOS further ensure the adaptability and flexibility of the platform.

According to Akshaysingh Chandel, analyst at Quadrant Knowledge Solutions, “Asseco Business Solutions develops and deploys end-to-end business management IT tools adapted to the needs of the company and its field of activity. The Company offers sales force automation (SFA) and retail execution solutions that optimize sales planning and in-store execution by providing various features and functionality, including sales planning, store execution, the perfect store, retail business optimization, motivation and coaching. The company also specializes in mobile SFAs (Sales Force Automation Solutions) and commercial DEPs (Data Exchange Platforms) tailored to the FMCG industry. The company provides a strong technology value proposition with its key technology differentiators, including seamless native mobile integration with Android and iOS, Mobile Touch motivation and coaching, offline work assistance, AI-powered retail business optimization, integrated image recognition and augmented reality capabilities. Akshaysingh adds: “Asseco Business Solutions’ ability to provide a flexible and configurable platform architecture, cloud and mobile native approach, Complete AI-based applications and solution, strong customer ownership and proven track record, solid roadmap and vision and its comprehensive functional capabilities received strong marks on the Technology Excellence and Customer Impact metrics and positioned as the technology leader. »

Quotation by Asseco Business Solutions:

“We are very proud to be ranked very high by Quadrant Knowledge Solutions, which is an industry influencer and strategic knowledge partner to many consumer goods companies. This outstanding accolade is confirmation of our mission to develop valuable retail fulfillment solutions for FMCG and expand We strive to help our FMCG business partners secure more sales by winning across all channels in the fast-paced consumer goods space. We are not afraid to advance our vision for the future of sales to continue to offer our customers better ways to sell.” – says Philippe PapanastassiouManaging Director of International Sales and Implementations at Asseco Business Solutions.

Additional Resources:

  • For more information, go here
  • Free Download of Knowledge Brief, “SPARK Matrix: Retail Execution Platform (REP), 2021”: Here

About Asseco Business Solutions:

Asseco Business Solutions is part of the Asseco Group, a global software giant with over €2.5 billion in revenue. With nearly 1,000 employees, it is Asseco’s competence center for commercial applications dedicated to the FMCG industry.

We help our clients create and execute an exceptional retail execution strategy in any country or region across sales channels. Our omnichannel platform for FMCG includes solutions such as SalesForce Automation, Customer Portals, B2B and B2C eCommerce, Data Integration and Data Intelligence.

Our software empowers FMCG manufacturers to sell better and sell more at POS. With this set of solutions, we help our customers complement traditional in-store visits with online self-services for retailers. This allows them to combine offline sales processes with digital cooperation with business partners. AI-powered layers help them generate actionable insights and continuously improve their retail execution.

Most of our consumer goods clients operate in the food, beverage and healthcare/cosmetic categories using a variety of go-to-market models. We serve FMCG companies primarily in regional or global program mode with a dedicated model serving as the basis for delivering a cost effective and tailored solution to all markets covered.

Asseco Business Solutions is a public company listed on the Warsaw Stock Exchange (ABS) in Poland.

About Quadrant Knowledge Solutions:

Quadrant Knowledge Solutions is a global consulting and advisory firm focused on helping clients achieve their business transformation goals through business strategy and growth consulting services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and advisory deliverables are designed to provide comprehensive insights and strategic insights to help clients formulate growth strategies to survive and thrive in ever-changing business environments.

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