AT&T joins Ericsson’s 5G Startup Program
AT&T has joined Ericsson’s 5G Startup Program (NASDAQ: ERIC), a 5G innovation collaboration led by Ericsson’s ConsumerLab that helps communications service providers (CSPs) commercialize and monetize 5G, supporting based on years of research into consumer behavior and trends. AT&T is the first US service provider to join the global program.
Ericsson Startup 5G aims to help CSPs by introducing them to the right mainstream innovation companies and supporting the development of a go-to-market strategy to capture an estimated $3.7 trillion global business opportunity in the market of 5G consumption by 2030. CSPs that collaborate with 5G Startups are empowered by Ericsson’s ConsumerLab research and analytics data, as well as exclusive access to a global network of more than 40 5G Startups.
Jay Cary, Vice President – 5G Products and Innovation, AT&T, said, “AT&T customers are already experiencing the benefits of our 5G network, with fast speeds, low latency and superior reliability. Now the network we’ve built is ready to embrace more social and immersive experiences that will transform the way we live, work and play. Harnessing Ericsson’s ConsumerLab and its vast catalog of companies and innovative ideas could help us bring new experiences to life using technologies such as AR and VR in a variety of interests, including travel. and sports.
AT&T joins an array of innovative companies around the world looking to drive 5G innovations. Ericsson’s 5G Startup program supports the exploration and identification of innovative capabilities spanning multiple consumer segments and touching technologies in areas such as entertainment and media, games, sports, learning and Moreover.
Jasmeet Sethi, Head of ConsumerLab, Ericsson Research, said, “With access to more than 40 global startups, the program provides AT&T with a unique opportunity to not only leverage actionable consumer insights from our Ericsson Research Analytics Platform , but also to connect with innovation partners to emerge. , in addition to their existing initiatives and programs.
This project is the latest in a long history of collaboration between AT&T and Ericsson, including the development of public and private 5G networks.
Rob Johnson, Vice President and Global Customer Unit Leader AT&T, Ericsson, said, “We are thrilled that AT&T, with its long history of innovation in the mobile space, is joining our Startup 5G program to implement places exciting new 5G applications and services in the hands of consumers.Our global industry knowledge, partner ecosystem, and collaborations with service providers will help develop innovative 5G products that open up new possibilities for consumers.We are excited to embark on this adventure with AT&T.”
Last year, Ericsson released the largest global 5G consumer study to date – Five Ways to a Better 5G – gathering opinions equivalent to 1.3 billion consumers and 220 million 5G users. The report found that 5G is already starting to trigger new behaviors on smartphones, with 5G users spending more time on cloud gaming and augmented reality (AR) apps than 4G users.
Read the Ericsson ConsumerLab report: Five Ways to Improve 5G here.