iQIYI Announces 2020 Strategy for iQIYI Knowledge App Focused on Educational Videos and IP Content


In 2020, iQIYI Knowledge will continue to leverage the benefits of iQIYI’s “Apple Orchard” ecosystem and consolidate the application’s focus on things such as quality, cultural relevance and personalization. The app will focus on delivering interactive videos, short educational videos, and IP-based educational content.

“Knowledge, as an important part of the iQIYI platform configuration, has given new impetus to iQIYI’s ‘Apple Orchard’ ecosystem,” said Liu Wenfeng, chief technology officer and President of iQIYI’s Intelligent Content Delivery and Infrastructure (IIG) business group. “iQIYI is committed to accelerating the development of iQIYI knowledge and delivering education in a better and simpler way by leveraging the value of innovation in technology and cross-sector partnerships.”

Diversified knowledge delivered through partnerships

Following the release of its first paid knowledge product In October 2018, iQIYI announced in May 2019 at the iQIYI world conference, its intention to launch the iQIYI Knowledge app. The app has made significant advancements in areas such as cross-industry partnerships, premium content development and selection, as well as branding for partners.

For intersectoral partnerships, iQIYI Knowledge has established partnerships with more than 1,800 partners including Linkedin, Nick vujicic, Qingting FM, Liu Tianchi performance workshop and more. At present, the app offers more than 37,000 courses in 15 main areas, including foreign languages, literature, history, art, life, parents and children, and business. For the development and selection of premium content for the app, iQIYI Knowledge has built a scientific content rating system. Based on the system, iQIYI Knowledge is able to promote premium courses using smart features like optimized automatic recommendations. Through its “Starry Sky” project, iQIYI Knowledge is also inviting partners and content creators to join its initiative to develop high quality knowledge content and discover the full potential of the paid online content market.

Emphasis on collaboration between platform, users and partners, with emphasis on educational videos and IP content

By leveraging iQIYI’s “Apple Orchard” ecosystem, the advantage of iQIYI Knowledge is its IP-centric content. Based on major iQIYI IP content work such as Golden eyes, The Big Band, The rap of China and Fourtry, iQIYI Knowledge has developed a series of IP-based courses aimed at meeting both entertainment and educational requirements of users.

With the arrival of the 5G + IA era, iQIYI Knowledge will not only continue to cultivate IP-based courses, but will also focus on the development of interactive and short educational videos. iQIYI Knowledge will use iQIYI’s abbreviated video ecosystem, taking full advantage of the advantages in content distribution, support for creators and abbreviated video technologies, to create an interactive educational platform for the creators of abridged videos and knowledge seekers. In addition, iQIYI Knowledge has also launched an initiative known as the “iKnowledge Plan”, committing to invest 7.1 billion profit in financial incentives, bonuses or tutorial programs to help content creators to produce short educational videos. By providing diverse resources for content creators, iQIYI is dedicated to unlocking the full potential of the combination of knowledge and short videos.

With nine years of development, iQIYI’s IP-centric “Apple Orchard” ecosystem provides users with diverse content offerings in areas such as movies, dramas, variety shows, literature, live streaming. live and short videos. In the future, iQIYI will continue to promote the development of the paid knowledge market.

About iQIYI, Inc.

iQIYI, Inc. is a leading online entertainment service in the market China. Its corporate DNA combines creative talent with technology, fostering an environment of continuous innovation and the production of successful content. IQIYI’s platform offers very popular original content, as well as a comprehensive library of other professionally produced content, partner-generated content and user-generated content. The company stands out in the online entertainment industry with its cutting-edge technology platform powered by advanced AI, big data analytics, and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement and has developed a diverse monetization model including membership services, online advertising services, content distribution, live streaming, online gaming , IP licensing, online literature and e-commerce.


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Donald E. Patel

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