Replay Launches ICYMI Knowledge Site | Advertising


Rediffusion launched a website called ICYMI (In Case You Missed It) to keep young advertisers and marketers informed about the latest developments in the world of technology, innovation and creativity.

Of the 30 domains proposed for the site, ten are currently active and the rest will be populated in the coming weeks.

The website will operate under the Rediffusion Consumer Laboratory, the agency’s dedicated team launched in May 2021, dedicated to tracking and understanding emerging consumer trends.

Sandeep Goyal, Managing Director of Rediffusion, said: “We felt that there is a strong demand for constant updating on new high tech frontiers that are starting to impact our daily thinking and every area of. our work. There is a lot of information available on the internet, but you need a lot of time to research relevant and useful material. So we’ve decided to digitize, sift, collate, and curate the best of the net into a knowledge website that you can visit often to stay on top of everything new and exciting.

ICYMI will update relevant articles hourly and include information on areas such as artificial intelligence, digital advertising, augmented and virtual reality, quantum computing and gene editing, to name a few. only a few.

Diwan Arun Nanda, President of Rediffusion, said, “Advertising as a business is now increasingly connected to new and emerging technologies which are developing at an astonishing rate. To keep abreast of this rapidly expanding universe of innovation and knowledge which is as much high tech as it is high tech, ICYMI will be of great use to professionals not only in marketing and media, but in all functions of the organizations involved. . through change. ”

Some of the other areas covered by the website include:

  • Block chain

  • Dual digital

  • Machine learning

  • Natural language processing

  • 3d printing

  • Computer vision

  • Driverless cars

  • Speech recognition

  • Face recognition

  • Entertainment and games

  • Fintech and crypto

  • E-commerce

  • Electric vehicles

  • Pharma and medicine

  • Biometrics

  • Deep learning

  • Artificial neural networks

  • Distributed ledger

  • Hyper loop

The “Catching Up for Knowledge” website is now live at


Donald E. Patel

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